Ignite Consulting Ltd
Ignite Consulting has been transforming public services since 2004. They redesign how councils operate, build digital capabilities from scratch, and embed lasting change in organisations that serve millions of people.
Their client list reads like a who's who of UK public sector transformation. Guildford Borough Council. Johnson Matthey. Wokingham. Eastleigh. All trusted Ignite to deliver.
But for all their expertise, one problem persisted: growth depended entirely on who happened to refer them next. They had tried a string of agencies. Each promised leads. None delivered prospects that matched the complexity and scale of work Ignite actually does.
It started with a 30-minute discovery call. We mapped exactly what a good project looks like for Ignite: mid-to-large public sector organisations undergoing transformation, with budgets that match the scale of work they deliver.
We built targeted campaigns across Google and Meta, designed to reach decision-makers at councils and public bodies actively seeking consulting support for digital transformation and organisational change.
Every lead was pre-qualified against the criteria we defined together. No tyre-kickers. No budget shoppers. No organisations looking for a developer when they need a transformation partner.
Ignite paid nothing upfront. Our commission model meant we only earned when their leads converted into signed projects. Their risk was zero.
Within four weeks, Ignite was having conversations with the type of organisations they wanted to work with. Not cold outreach. Not awkward introductions. Genuine, qualified prospects who had raised their hand and said: we need help with transformation.
Over 4 months, we delivered 97 qualified leads. With a 40% close rate and an average project value of £35,000, every converted lead represented significant, meaningful work for the Ignite team.
The difference from previous agencies wasn't just in volume. It was in precision. These were the right people, at the right organisations, at the right time.
We'd tried several agencies before and none delivered leads that matched the quality of projects we take on. Elevate understood our market from day one. Within the first month, we had qualified conversations with exactly the type of organisations we wanted to work with. The commission model meant zero risk for us.
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